Tuesday, June 18, 2013

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?". Its F1 partnership with Red Bull Racing was a key example of that. A brand with no motorsports pedigree – save for a listless dalliance with Indycar and the Infiniti Pro Series – was suddenly married to the world's marquee racing series, but one being continually declined by other brands and even its own entrants for a lack of relevance to road cars.

Autoblog , Infiniti gets boiled down to four P's: Performance, passion, precision, provocation, Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

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