Tuesday, June 11, 2013

Chevrolet in European sales funk

Chevrolet in European sales funk

Conventional wisdom would dictate that Chevrolet sales in Europe should accelerate as more and more buyers battered by the continent's sour economy look to save money by choosing small, inexpensive cars over larger, more expensive options. After all, Chevrolet is positioned as General Motors' value brand, and it offers a number of affordable vehicles in popular inexpensive segments. Globally, Chevy sales are up four percent so far this year. All of this is why Chevy's declining sales in Europe come as a something of a mystery.

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