New online channel for watchmaker Binda Group is based on Intershop solution

Binda Group selects Intershop's transaction based license model  to manage international multi-brand platformRollout has begun in Italy with the Breil watch brandJena, Germany, December 10, 2013 – The watchmaking company Binda Group is venturing into multi-channel commerce by setting up an additional online sales channel, powered by Intershop, the leading independent provider of omni-channel commerce solutions. After detailed evaluation of several vendors offering a Transaction Based Revenue models, Binda Group decided for the overall most attractive option coming from Intershop.

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