The term "app" is being thrown around a lot these days, and while initially used to describe downloadable software for smartphones and tablets, it has started to apply to software running on computers as well. Technically it's not far from the truth as "app" is an abbreviation for "application", but it seems that Apple thinks that they have the right to the term because they feel that they were the ones who changed what it meant.
Ubergizmo , Apple Believes They Changed The Definition Of "App", Apple Believes They Changed The Definition Of "App"
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