The 2014 Chevrolet Impala just made its debut at the New York Auto Show, and stuck there on its vaguely-Hofmeister-esque C-Pillar is a new version of the classic Impala mascot. The gracefully leaping African antelope is a little smoother and more rounded, but still the well-established icon it's been since its 1958 introduction. It may seem a small detail, but changing a long-established bit of iconography is tricky. Designers must carefully balance any tweaking against recognizeability and consumer goodwill.
Press Release:The Impala emblem is an enduring symbol of the nameplate.
Autoblog
See also:
gadgetsblog, The Chevrolet Impala mascot over the years
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