In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. It's no secret that Bluetooth 4.0 is energy efficient, but now a startup called Rowdy Robot wants to use it for something rather less predictable than monitoring heart palpitations during your Tour de France training.
Engadget, Insert Coin: Rowdy Robot creates Bluetooth 4.0 beacons that activate automatic alerts
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