Product placement in television and film has become so commonplace that we almost expect any mention of a specific brand on camera to be paid for in full by the company in question. And so we might have assumed with this week's episode of Mad Men, but apparently that wasn't the case. The episode featured an account to advertise for Jaguar in the United States, with Sterling Cooper Draper Pryce beancounter Lane Pryce coming across the account through his British ex-pat connections and bringing it back to the firm. "I think a man getting out of a Jaguar needs a cold shower," pitched Don Draper.
Autoblog, Jaguar surprised by Mad Men cameo
No comments:
Post a Comment