Friday, April 20, 2012

Ford tilts pinball parkers to promote Focus, Active Park Assist

Ford tilts pinball parkers to promote Focus, Active Park Assist

We've got to hand it to Ford of Europe – this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that – get this – is actually relevant to the vehicle it is designed to promote. Well, we're impressed, to say the least.



Autoblog, Ford tilts pinball parkers to promote Focus, Active Park Assist

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