Saturday, September 28, 2013

Land Rover 'vastly underestimated' new model demand, in supply crunch

Land Rover 'vastly underestimated' new model demand, in supply crunch

Ever seen a toddler that just discovered they joys of sprinting. Yes. Then you'll know the next thing they discover is their natural speed limit, when their legs can't move as quickly as their mind demands. The end result is scrapped knees and many tears. The same thing is kind of happening with Land Rover right now, albeit in slow motion.

On the back of the finest lineup since Maurice Wilks put pencil to paper in 1947, Land Rover is moving serious metal. To go back to our toddler analogy, the brand is just getting to the point where it's realized that it's asking its legs to go too quickly.

Autoblog , Land Rover 'vastly underestimated' new model demand, in supply crunch, Land Rover 'vastly underestimated' new model demand, in supply crunch

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