Thursday, March 1, 2012

No longer o-kei, Subaru steps away from minicar production

No longer o-kei, Subaru steps away from minicar production

Subaru is walking away from minicars. According to Just-Auto.com, parent company Fuji Heavy Industries is looking to concentrate its efforts small and mid-sized vehicles moving forward. While Japan still enjoys a thriving kei car market, the vehicles aren't as profitable as their larger counterparts and require the same level of engineering commitment. Fuji will focus on the company's drivetrain development as well as improving vehicle safety with the cash it saves from creating new minicars.

Autoblog, No longer o-kei, Subaru steps away from minicar production

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