Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler. The new ads do not feature Clint Eastwood, as the February Super Bowl ad did. The Ram ad, titled "Tommy and The Ram," is a vignette that depicts a wife's admiration for her husband's hard work and determination to provide for his family in any economic environment.
Autoblog, Chrysler turns to ground game with new 'Second Half' ads post Super Bowl
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