Last year, billions where spent on deals between the enterprise and emerging companies. Â Visa invested in Square, Jive partnered with SalesCrunch, Salesforce acquired Rypple and the list goes on and on. Â Partnerships, investments, and acquisitions seem rampant when you read the tech blogs, however, startups will tell you it's not exactly reality. Finding the right guy and getting the meeting is tough, you usually have to enter through multiple touch points just to find the right person.
If you do your homework and know who to target, it can be easier.
Ubergizmo, Partnering with the Enterprise: Visa, CocaCola, CBS, and LivePerson
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