If you're one to be annoyed by automated advertising/marketing calls, Google thinks it has a better offer for you. And the USPTO seems to agree, as it's just granted the Mountain View giant a patent on the matter. Basically, Google has patented ringback adverts. That's right, the company thinks (don't we all?) that those automated calls are annoying and they can be bothersome. But Google, as the advertising company it is, doesn't want telephone call ads to go away completely. Instead, it has thought of another way to go at it.
So, in Google's vision, you'd receive adverts while waiting for someone (or some company) to pick up.
Unwired View
See also:
itcrowd, Google gets a patent for ringback adverts
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