Microsoft's new guerilla marketing tactic: Draw graffiti of the Surface on local car washes [updated]

. Microsoft (MSFT) has started cranking up its marketing machine for the launch of the Surface this month and the company isn't just going the normal route of buying billboards in Times Square. Network World‘s Yoni Heisler this week spotted some interesting guerilla Microsoft marketing that involved painting graffiti of the Surface tablet onto the wall of a Chicago car wash. Heisler described Microsoft's strategy as “bizarre” because the company was”advertising for a product with… no advertised pricing” yet.




Boy Genius Report , Microsoft's new guerilla marketing tactic: Draw graffiti of the Surface on local car washes [updated], Microsoft's new guerilla marketing tactic: Draw graffiti of the Surface on local car washes [updated]