While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated and overlooked, which makes them a great pair for Volvo's latest ad campaign, "The Unexpected Ones.". In the commercial spot, NBA star Lin is showed getting into a bright red XC60 R-Design while others wait to be chauffeured off in a sea of black limousines.
Autoblog , Jeremy Lin takes 'unexpected' turn in new Volvo ad, Jeremy Lin takes 'unexpected' turn in new Volvo ad
No comments:
Post a Comment