We reported a couple of days ago on the possibility of Target and T-Mobile teaming up to launch a new MVNO. A MVNO or Mobile Virtual Network Operator is a mobile carrier that does not own the wireless infrastructure it needs to function. Rather, it uses another carrier's network, but the MVNO sets its own prices for the cellular service. Target today formally announced the Brightspot MVNO that it is indeed launching with T-Mobile.
Target says that this new carrier “brings together mobile phone plans you want with the devices you desire.” Customers will have to go to a Target store and select the Brightspot plan as their carrier.
Ubergizmo , Targets Confirms Brightspot MVNO, Targets Confirms Brightspot MVNO
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