. Over the past three years, the actual look of a smartphone has stopped mattering. Apple's (AAPL) most recent iPhones brought only the slightest changes in the device's appearance. Samsung's (005930) new Windows Phone looks almost exactly like its Android phones - which look dangerously like iPhones. No change, no novelty - just a series of black or white, slightly rounded boxes.
Nokia's (NOK) new Windows Phone push is an attempt to introduce radical change even though there is a valid reason to be suspicious about whether the shape and color of a phone matter.
Boy Genius Report , What if smartphone design still matters?, What if smartphone design still matters?
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