For at least two years, the plot lines concerning Lincoln have been "How much longer until Ford kills it?" and then "How much longer until Ford turns it around?" We were told that the 2013 MKZ would begin the resurrection of a brand that many felt nostalgia for, but not love (not unlike Cadillac of not so long ago). But Lincoln knows it can't get back in the good books with just one new model; Ford's global marketing chief, Jim Farley, clued Automotive News into the lengths Lincoln will go to get customers' attentions again.
Autoblog , Ford's Farley addresses 'the burden of being Lincoln', Ford's Farley addresses 'the burden of being Lincoln'
No comments:
Post a Comment