Media alert – Online trust in BA crashes and burns on the back of Kardashian tweet

A new measure of the business impact of online sentiment, Satmetrix SparkScore™, launching today, has highlighted how a single tweet* from Kim Kardashian has knocked BA's social media reputation.www.spark-score.com – a free website that provides brands and the wider general public around the world, the ability to see social Net Promoter Score® (NPS®), i.e. SparkScore, on a weekly basis and compare it to best, worst and average scores across the industry.

Press Release Distribution, Media alert – Online trust in BA crashes and burns on the back of Kardashian tweet