Wednesday, May 16, 2012

Ford finally takes serious aim at the Chinese market

Ford finally takes serious aim at the Chinese market

When we asked Volkswagen last year why it was building a factory in the U.S., after having missed the irrationally volcanic era of car sales, we were told that even a 12-million-per-annum market was still too big to ignore. A report in Reuters paints Ford's situation in China somewhat the same way: Ford is only now attacking the Chinese market, building plants and increasing local capacity there, after numerous other players have established their positions. Nevertheless, there's still much to play for.

Autoblog, Ford finally takes serious aim at the Chinese market

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