Chinese demand could prompt Aston Martin to press on with Lagonda revival

Automakers are usually pretty decisive. They either build a car or they don't. But Aston Martin has embarked down a bumpier road with Lagonda. Aston bought the Lagonda marque way back in 1947, but after operating it as a separate brand for a few years, it let the brand peter out in the 1950s and 60s. The moniker was revived as a nameplate on a handful of Aston Martin sedans beginning in the 1970s, but that was pretty much the last we saw of it until the 2009 Geneva Motor Show.

That's when the British automaker unveiled the rather unusual concept vehicle (pictured above) to revive the Lagonda name once again as a separate brand.

Autoblog, Chinese demand could prompt Aston Martin to press on with Lagonda revival