Hallmark Cards Expands Data Warehouse with Teradata

Upgrades database systems, Aprimo Integrated Marketing Management applicationLONDON, UK - Teradata (NYSE: TDC) announced today that Hallmark Cards, Inc., the world leader in personal consumer expression products, has expanded its data warehouse environment with new enterprise data warehouse platforms including new data warehouse appliances - as well as the latest Aprimo Relationship Manager (ARM) application from Aprimo, a Teradata company.The upgraded platforms and software tools were implemented while realizing a 30 percent reduction in total cost of ownership.

Press Release Distribution, Hallmark Cards Expands Data Warehouse with Teradata