Tuesday, October 4, 2011

DC Shoes aiming to shut down Gymkhana GRID events for trademark infringement

DC Shoes aiming to shut down Gymkhana GRID events for trademark infringement

A few years ago, only a handful of gearheads had heard the term gymkhana. But when Ken Block's Gymkhana Practice video went viral, the word went mainstream. More Gymkhana videos followed, each getting more elaborate and commercialized with higher and higher production values. The video game DiRT 3 even launched a gymkhana mode. With the popularity of gymkhana growing, it was inevitable that a competition would be created. Late last year, the Gymkhana GRID Invitational was launched, pitting professional drivers head-to-head on a course designed by Ken Block. Like many of you, we assumed that Block had organized the event.

Autoblog, DC Shoes aiming to shut down Gymkhana GRID events for trademark infringement

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