Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want. The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait – was that.



Autoblog , Lincoln's second, more traditional, Super Bowl commercial, Lincoln's second, more traditional, Super Bowl commercial