When it comes to reaching out to the audience, nothing else is as massive and extensive as putting up an advertisement during the Super Bowl. Research In Motion knows this all too well, so they are banking on a big-budgeted Super Bowl spot on February 3rd to promote its BlackBerry 10 software, along with its much-anticipated smartphones that run in it. It costs $4 million to secure a 30-second spot on this year's Super Bowl, not to mention the budget needed to produce the commercial.
Gadget.com , Research In Motion Prepares for Super Bowl Ad, Research In Motion Prepares for Super Bowl Ad
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